RSJ Archives: FINGER LICKIN’ NOT SO GOOD?

By ROBERT ST. JOHN,

My brother and I were sitting in a diner having breakfast. During a lull in the conversation I heard a loud smacking noise that I didn’t quite recognize.

Two tables away was a man sitting alone, finishing a syrupy sausage patty, and sucking on his fingers.

That’s “suck” not “lick.”

You can call it what you want, but this guy wasn’t licking his fingers, he was down-past-the-second-knuckle-smacking-and-slurping-and-sucking on his fingers.

I don’t know what the etiquette books say about licking fingers, and I’m not a prude— especially in a casual diner— but there is something extremely gross about the “licking” of one’s fingers with leftover food and sauce on them.

I am not sure when this became the norm in our society, maybe it was in the 1960s and 1970s when Kentucky Fried Chicken featured a decade-long advertising campaign that touted it’s chicken as “Finger lickin’ good.”

I would imagine the idea for that campaign came during a Madison Avenue advertising meeting where a bunch of Northeastern suits— strangers to southern cuisine— were eating their client’s fried chicken and wondered how the were going to get customers in regions outside of the Deep South to get past the greasiness inherent in fried chicken.

“Bob, I’ve never eaten chicken that has been deep fried before, but this stuff is a little greasy. How are we going to sell this to people on the West Coast and in the Northeast?”

“Let’s just turn it into a positive, Ed. Let’s say that our chicken is ‘finger lickin’ good’ and they’ll think we want it to be this way.”

“Bob, you’re brilliant. But what do we do when the entire country starts licking their fingers inside of restaurants?”

“Cash the check.”

I have a deep-down aversion to finger licking whether one is eating or not.

The older I get the more of a germophobic I become. Seriously, I’m kind of freaky about doorknobs and stuff these days.

I understand that I’m probably more worried about that kind of stuff than most people, but that doesn’t make finger licking any less palatable to me.

A few years ago I was at a very formal party in the Garden District of New Orleans.

My wife and I were in a conversation with a very well-known woman in New Orleans social and business circles.

I don’t remember what she was eating while she was talking to us, but it didn’t matter because what it looked like she was eating was her fingers, as they spent more time in her mouth than whatever hors d’ oeuvre she was consuming.

She never stopped talking the entire time.

She ate, licked several fingers, spoke, ate, licked, ate, licked, spoke, until I finally just walked away.

The problem is that she was using her previously licked fingers to go back in the bowl and pick the next bit of food she was going to eat.

THAT is one of the main things that gets me on finger licking.

It’s not much different than people who sneeze into their hands. Who was it who thought this was a good idea?

Does any parent teach sneezing into hands?

No one really carries handkerchiefs anymore (though I do), I get that.

But if you can’t grab a tissue or a napkin— and you have to sneeze— then walk away and sneeze into the crook of your elbow or your shoulder, not your hand.

Then go wash your hands anyway.

I have seen countless people sneeze into their hands and then shake someone’s hands minutes later.

Gross right? I know.

To me, there’s no difference between that and licking one’s fingers and doing the same thing if there isn’t a sink and some anti-bacterial soap in the mix.

Question of the day: Is there ever a social situation where its OK to lick one’s fingers?

I say, “No.” Even at a barbeque joint, I load up on napkins or paper towels. I want to taste the ribs and the sauce.

My fingers are never a part of the meal.

St. John is a restaurateur, chef, columnist, and author, who has written a weekly syndicated newspaper column for more than 20 years. Look for him each week in The PineBelt NEWS.

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